Nestled between the bustling resort town of Benidorm and the historic city of Calpe, Altea is a radiant gem of the Costa Blanca that has managed to maintain its unique charm, character, and artistic soul. With its maze of whitewashed houses, cobbled streets, and an iconic blue-domed church perched on a hilltop, Altea is a visual feast and a cultural treasure.
This article dives deep into the history, architecture, tourism appeal, and timeless allure of Altea, focusing on its most emblematic feature: the white houses.
A Glimpse into the Past: Altea’s Origins
Altea’s history stretches back thousands of years. The area was originally settled by the Iberians, and later by the Greeks, Romans, and Moors. The name “Altea” is believed to derive from the Greek word “Althaia,” which means “to heal” or “curer.” Under Moorish rule, the town began to take shape in its current location on a hill overlooking the Mediterranean Sea. The strategic location provided both a defensive advantage and a spectacular view.
In the 13th century, the Christian Reconquista brought Altea under the control of the Crown of Aragon. From that point forward, it slowly developed as a fishing village and agricultural center, with olives, citrus fruits, and almonds forming the backbone of its economy.
The Whitewashed Identity: Why the Houses Are White

Altea’s most recognizable characteristic is its sea of whitewashed houses. This tradition is both aesthetic and functional. Historically, limewash (a mixture of lime and water) was used to paint the houses because of its antibacterial properties and its ability to reflect sunlight. This helped keep interiors cooler during the hot Mediterranean summers.
The uniform white façade of the town also helped to establish a visual identity—one that would later become essential to its tourism and cultural branding. In the 1980s, the local council implemented regulations mandating the white color scheme for any new or renovated buildings in the old town to preserve the historical charm.
Interestingly, this regulation came after a colorful phase in the 19th century when fishermen would paint their homes with leftover boat paint, often in bright blues, reds, and yellows. The council’s move to restore visual harmony marked a new chapter for Altea as a heritage and tourist destination.
Casco Antiguo: The Old Town

The heart of Altea is its old town, known as Casco Antiguo. Here, time seems to stand still. Narrow, winding streets climb steeply uphill toward the Plaza de la Iglesia, where the Parroquia de Nuestra Señora del Consuelo stands majestically. The church’s blue and white domes are tiled in traditional Valencian style and can be seen from miles away.
Walking through Casco Antiguo is like strolling through a Mediterranean postcard. White façades adorned with blooming bougainvillea, intricately wrought iron balconies, artisan shops, and cozy cafés create a picture-perfect setting. The area has been a muse for painters, writers, and poets for decades.
Artistic Altea: A Cultural Haven
Altea has long been associated with the arts. In the 20th century, it became a magnet for artists seeking inspiration from its beauty and tranquility. The town is home to the University of Miguel Hernández’s Faculty of Fine Arts, which reinforces its status as a cultural hotspot.

Art galleries, sculpture gardens, music festivals, and open-air exhibitions are common throughout the year. The Palau Altea cultural center regularly hosts concerts, theater performances, and exhibitions, further cementing the town’s reputation as the artistic soul of the Costa Blanca.
A Modern-Day Sanctuary for Tourists and Expats
Despite its growth and increasing popularity, Altea has managed to retain its authentic feel. Unlike its high-rise neighbor Benidorm, Altea offers a more relaxed and sophisticated atmosphere. This has made it particularly popular with expats from northern Europe, retirees, and travelers seeking a peaceful escape.
The town is dotted with boutique hotels, charming bed and breakfasts, and vacation rentals that provide visitors with a chance to live like a local—even if only temporarily. The beaches, though not as expansive as those in nearby resorts, are clean, pebbled, and less crowded. Playa de la Roda and Cap Negret are among the most popular spots.
Altea’s seafront promenade, lined with palm trees, restaurants, and artisan shops, is perfect for leisurely strolls. Fresh seafood, paella, and traditional tapas are served with pride in family-run eateries.
Festivals and Local Life

Altea’s calendar is packed with traditional festivals that reflect its deep cultural roots. One of the most anticipated is the Castell de l’Olla, held every August. This spectacular fireworks display is launched from the sea, illuminating the sky and the water in a breathtaking performance accompanied by music.
Other popular events include the Moors and Christians parade, which commemorates the Reconquista, and Easter Week processions that fill the old town with candlelight and reverence.
Local life revolves around community and tradition. Many Alteans are proud of their heritage and take active roles in maintaining the town’s unique atmosphere. Markets, artisan fairs, and neighborhood fiestas offer authentic experiences for visitors.
Architectural Harmony and Preservation
Altea’s town planning is a lesson in sustainable tourism and cultural preservation. Local authorities have carefully managed urban development, avoiding high-rise buildings in the historical areas. Restoration projects are required to comply with strict aesthetic and structural guidelines, ensuring that the town’s character remains intact.
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This dedication to preservation has paid off: Altea is often listed among Spain’s most beautiful towns. Its photogenic streets are a favorite among Instagrammers and travel bloggers, but the town never feels overrun or commercialized.
The Lighthouse of Inspiration: Stories from Altea
Altea has inspired countless tales and legends. One popular story tells of sailors guided home not by a lighthouse, but by the gleaming white houses of Altea reflecting the moonlight. Whether myth or metaphor, the idea captures the magical essence of this coastal haven.
Writers such as Gabriel Miró and Vicente Blasco Ibáñez found inspiration here. Their literary works echo with the imagery of Altea’s serene beauty and philosophical undercurrents.
Real Estate and the Future

In recent years, Altea has seen growing interest in real estate, particularly in the hills surrounding the old town and along the coast. While prices are higher than in some neighboring towns, the demand reflects the town’s unique offering: tranquility, culture, and an unbeatable Mediterranean lifestyle.
Looking ahead, Altea faces the challenge of balancing its popularity with preservation. So far, it has managed this tightrope act admirably, setting a standard for other tourist destinations in Spain.
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Tips for Visiting Altea
- Wear comfortable shoes: The old town’s cobblestone streets and steep inclines require sturdy footwear.
- Visit at sunset: The golden light enhances the white façades and offers stunning photo opportunities.
- Stay overnight: To fully appreciate the peaceful ambiance, spend at least one night in the old town.
- Shop local: Artisan crafts, handmade jewelry, and local art make perfect souvenirs.
- Explore nearby: Altea is a great base for exploring Calpe, Guadalest, and even Valencia.
Final Thoughts
Altea is more than just another beautiful Mediterranean town. It is a place where art, tradition, and nature blend in perfect harmony. Its white houses do more than reflect sunlight—they reflect a way of life that values beauty, community, and serenity. Whether you come for a day or decide to stay for a lifetime, Altea leaves an indelible mark on your heart.
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