From October 17 to 19, 2025, the town of Ibi in Alicante will host the seventh edition of the Herbero and Spirits Festival, a unique event dedicated to celebrating the region’s rich tradition of herbal liqueurs. Held in front of the Biodiversity Museum at Plaza Nicolás Payá Jover, this festival offers an immersive experience into the aromatic world of Alicante’s herbal beverages.
🌿 What to Expect at the Festival
- Herbal Liqueur Stalls: Explore a variety of locally produced herbal liqueurs, including the renowned herbero de la Mariola, crafted from over 200 wild plants native to the Sierra de Mariola.
- Artisanal Products: Discover a range of handmade goods, from traditional crafts to gourmet treats, reflecting the cultural richness of the region.
- Conferences and Workshops: Engage with experts in ethnobotany and local traditions through informative talks and interactive sessions.
- Showcooking and Tastings: Witness live cooking demonstrations and sample dishes that incorporate herbal ingredients, offering a taste of Alicante’s culinary heritage.
- Homemade Liqueur Contest: Participate in or observe the competition showcasing the best homemade herbal liqueurs, celebrating local craftsmanship.
🌱 The Tradition Behind Herbero
Herbero is a traditional herbal liqueur originating from the Sierra de Mariola, renowned for its abundance of medicinal and aromatic plants. The drink is crafted by macerating a blend of herbs such as sage, chamomile, peppermint, and fennel in a base of aniseed spirits, resulting in a beverage that ranges in color from transparent to hues of yellow, green, or red. This artisanal process has been passed down through generations, making herbero an integral part of Alicante’s cultural heritage.

🎯 Why Attend the Festival?
- Cultural Immersion: Gain insight into the traditional practices and local knowledge that have shaped the region’s herbal liqueur industry.
- Culinary Delights: Savor dishes and drinks that highlight the unique flavors of Alicante’s native plants.
- Community Engagement: Connect with local artisans, producers, and fellow enthusiasts who share a passion for preserving and promoting regional traditions.
Whether you’re a connoisseur of fine spirits or simply curious about Alicante’s rich cultural tapestry, the Herbero and Spirits Festival in Ibi offers a memorable experience that celebrates the essence of the region’s herbal heritage.





Leave a Reply