The Costa Blanca region in Spain, with its stunning coastline and appealing lifestyle, has seen notable transformations in its real estate market over the past five years. These changes have been shaped by factors like rising foreign investment, shifts in buyer demographics, and broader economic conditions. Here’s a detailed analysis of the key trends:
Steady Price Growth
From 2018 to 2023, property prices in Costa Blanca have shown consistent growth. The average property price in Alicante province, which includes Costa Blanca, rose by 7% in 2024 to €162,132, marking the tenth consecutive year of increases. Over the last decade, prices have risen by 43%, highlighting the region’s appeal and stability as a real estate hotspot
(Spanish Property Insight , TripInvest UK)

The COVID-19 pandemic initially caused a temporary stagnation in 2020, as travel restrictions and economic uncertainties impacted the market. However, the sector rebounded strongly in 2021, driven by increasing interest from international buyers and a growing demand for second homes and remote-working-friendly properties.
(TripInvest UK , Hulst Inmo Group)
Foreign Investment Driving Demand
Costa Blanca has consistently attracted international buyers, who now account for nearly 45% of all property purchases in the region. British buyers remain the leading group, although Germans, French, and Belgians also play significant roles. The area’s sunny climate, accessibility, and affordable prices compared to other Mediterranean hotspots contribute to its enduring popularity.
(TripInvest UK ,Hulst Inmo Group)
Shift in Buyer Preferences
In the past five years, there has been a noticeable change in buyer demographics. While traditional holiday home seekers remain active, remote workers and retirees seeking permanent residences have become a growing segment. The pandemic accelerated this trend as more people sought comfortable, spacious homes outside major cities.
New Construction and Sustainability
The demand for modern and sustainable properties has surged. New builds have become increasingly popular, with their prices rising faster than those of older homes. Developers have responded by integrating eco-friendly features and energy-efficient designs, reflecting global trends in sustainable living.

(TripInvest UK ,Hulst Inmo Group)
Market Resilience and Future Prospects
Despite challenges such as rising interest rates and inflation, Costa Blanca’s property market has demonstrated resilience. The number of sales in Alicante province slightly declined by 7% in early 2024 compared to the previous year, but this still represents the second-highest sales volume of the past decade. The long-term growth trajectory indicates sustained demand and investor confidence in the region.
(Spanish Property Insight ,Hulst Inmo Group)
Regional Highlights

- North Costa Blanca: This area, including towns like Jávea and Dénia, attracts high-end buyers seeking luxury villas and tranquil surroundings.
- South Costa Blanca: Locations like Torrevieja and Orihuela Costa are known for affordability and accessibility, making them popular among budget-conscious buyers (Spanish Property Insight ,TripInvest UK)
Challenges and Risks
While the Costa Blanca market remains robust, challenges such as high transaction costs, regulatory complexities, and fluctuating exchange rates for international buyers can impact market dynamics. Investors are advised to conduct thorough research and seek professional advice before making decisions.
Conclusion
The Costa Blanca property market has experienced remarkable growth over the past five years, driven by increasing demand from both domestic and international buyers. With its sunny climate, vibrant culture, and strategic location, the region remains a prime choice for investment and relocation. Looking ahead, sustainability, digital nomadism, and ongoing foreign interest are expected to shape its future trajectory.