Nestled along the stunning Costa Blanca, Villajoyosa is a charming town that often gets overshadowed by its more famous neighbors. However, this coastal gem has a rich history, unique culture, and stunning natural beauty that make it a must-visit destination. From its colorful facades to its rich chocolate heritage, Villajoyosa offers much more than meets the eye. Here are five fascinating facts about Villajoyosa that will make you want to pack your bags and explore this picturesque town.
1. The Colorful Facades of the Old Town
One of the most striking features of Villajoyosa is its vibrantly painted houses along the beachfront. The town’s Old Town, with its narrow streets and charming architecture, is a true visual feast, thanks to the pastel-colored buildings that line the coastline.
The colorful facades have an interesting historical backstory. It is believed that the houses were painted bright colors by the fishermen in the area so that they could easily spot their homes while returning to port. The colors also served a more practical purpose—when the weather was stormy, the bright hues helped sailors locate the harbor, even from a distance.
@mycostablanca3 Villajoyosa, Costa Blanca Spain 🇪🇦 #villajoyosa #costablanca #spain
♬ son original – TerresEnVoyage 💫
Today, these colorful houses have become one of Villajoyosa’s most beloved features and a popular photo spot for visitors. The vibrant streets of Villajoyosa reflect the town’s cheerful spirit and give it a unique, welcoming atmosphere.
2. A Chocolate Lover’s Paradise
Villajoyosa is not only famous for its beautiful coastline but also for its rich chocolate heritage. The town is home to Valor, one of Spain’s most famous chocolate brands, which has been producing high-quality chocolate since 1881. The company’s main factory is located in Villajoyosa, and it is open to the public for tours, where visitors can learn about the history of chocolate making and the production process.
In addition to Valor, there are several other chocolate factories in the area, making Villajoyosa the perfect destination for chocolate lovers. Visitors can sample a variety of artisan chocolates, enjoy chocolate-based desserts, and even visit the Museo del Chocolate to delve deeper into the history of chocolate in the region.
Villajoyosa’s chocolate-making tradition is a point of pride for the town, and it’s an experience that any sweet-tooth will want to indulge in.
3. The Roman Legacy of Villajoyosa
While Villajoyosa is often associated with its colorful houses and chocolate, the town also boasts a rich history that dates back to Roman times. In fact, the town’s original name was Alonis, and it was an important Roman settlement during the 1st century BC.
Archaeological remains from this period can still be found around Villajoyosa. One of the most notable sites is the Roman fish salting factory, which was discovered in the 1990s. This factory is believed to have been used for processing fish, a key industry for the Romans in the Mediterranean. The fish would have been salted and preserved for trade throughout the Roman Empire.
Today, visitors can explore the remains of the factory, along with other Roman-era artifacts, at the Villajoyosa Archaeological Museum. This connection to the past gives Villajoyosa a deeper historical significance and makes it a fascinating place for history enthusiasts.
4. The Internationally Renowned Moors and Christians Festival
Every year, Villajoyosa comes alive with its Moors and Christians Festival, a spectacular event that celebrates the town’s history and its role in the centuries-long battles between the Moors and Christians in Spain. The festival is held in late July, and it attracts thousands of visitors from all over the world.
The Moors and Christians Festival in Villajoyosa is one of the most important and colorful in the region. Participants dress in elaborate costumes, representing both Moors and Christians, and take part in parades, mock battles, and musical performances. The highlight of the festival is the Reconquista, which reenacts the historical moment when the Christians reclaimed the town from the Moors.
The festival’s vibrant atmosphere, spectacular costumes, and passionate performances make it a must-see event for anyone visiting Villajoyosa during the summer months. It’s an experience that immerses visitors in the town’s deep cultural heritage and traditions.
5. Beautiful Beaches and Crystal-Clear Waters
Villajoyosa is home to some of the most beautiful beaches on the Costa Blanca. With its Mediterranean climate, visitors can enjoy the sun, sand, and sea throughout much of the year. The town’s beaches are well-maintained and offer crystal-clear waters, making them perfect for swimming, sunbathing, and water sports.
The Playa Centro is the main beach, located near the town’s center, where visitors can enjoy a range of services such as beach bars (chiringuitos), restaurants, and sunbeds. The beach is popular with both locals and tourists and offers a relaxed atmosphere.
For those looking for a more secluded spot, Playa del Torres is a quieter beach surrounded by beautiful rocky landscapes and is ideal for a peaceful day by the sea. Other nearby beaches, such as Playa Paradis and Cala Fonda, are also worth exploring for their beauty and tranquility.
With its gorgeous beaches and clear waters, Villajoyosa is the perfect place to relax and enjoy the Mediterranean lifestyle.
Bonus Fact: A Mediterranean Town of Traditions
Villajoyosa is not just about its history, beaches, and chocolate—it’s also a town that takes great pride in its traditional Mediterranean lifestyle. The town’s markets, fiestas, and local celebrations reflect the strong sense of community and the region’s deep-rooted customs.
Visitors can enjoy the Mercado Municipal, a bustling market where locals sell fresh produce, seafood, and artisanal goods. The market is a great place to experience the flavors and aromas of the region. Additionally, the town’s many festivals and cultural events offer a chance to see traditional dance, music, and crafts that have been passed down through generations.
Conclusion
Villajoyosa is a town that offers something for everyone. Whether you’re captivated by its colorful streets, intrigued by its chocolate heritage, or fascinated by its historical significance, Villajoyosa is a place that will leave a lasting impression. From the warmth of its people to the beauty of its beaches, Villajoyosa provides an authentic glimpse into life on the Costa Blanca. So next time you’re in Spain, don’t miss the chance to visit this charming and vibrant coastal town—you’ll be glad you did!
